Monday, August 22, 2011

CATS & OWNERS AGREE: A CLEAN LITTER BOX IS BEST

When the litter box is clean, everyone in the house is happy. But for cat owners, maintaining the box is their least favorite. Finally, there is a solution.  Ever Clean® Premium Clumping Litter contains Carbon Plus, which combines two patented technologies that deliver maximum odor control. It also contains an antimicrobial  agent to inhibit the growth odor-causing bacteria. Available Ever Clean® Premium Clumping Litter has six different formulas. 


Odor-Neutralizing CARBON Plus™ with an Odor-Controlling Antimicrobial Agent.
The Makers Of Ever Clean® Litter Bring Two Patented Technologies Together To Deliver Maximum Odor Control.
Carbon Maloder Intensity Chart


Grabs & Holds Odor Odor-Neutralizing Carbon is bonded to premium clay granules. Carbon eliminates odors by grabbing and holding them to its surface.
Inhibits Odor An antimicrobial agent is added to inhibit the growth of odor-causing bacteria.



Extra Strength Unscented Maximum clumping power in a fragrance-free formula for cats (and people) sensitive to scent.


Extra Strength Scented Maximum clumping power in a fresh, clean scent that is released on contact with moisture, so it works when it's needed.


Multiple Cat More odor-fighting antimicrobial agents than our Extra Strength formula to meet the demands of multiple cat households.


EverFresh® Unscented Low Track Litter Larger granules for reduced tracking. Activated Charcoal is bonded to the litter and Activated Charcoal granules are mixed among the litter granules.


Cedar Contains real eastern red cedar. Cedar is a natural deodorizer and freshener that is traditionally used in furniture, such as cedar chests.


Multi-Crystal Blend Combines the maximum clumping strength of Ever Clean® litter plus the multi-strength power of crystals to control odors and absorb liquids on contact. And, it's fragrance-free.

I've heard that ingesting cat litter, especially the scoopable kind, can harm kittens. What's your position on this?
The Clorox Company is a member of the Sorptive Minerals Institute (SMI), a national trade association that represents the producers and marketers of absorbent clay products, specifically cat litter. The member companies represent approximately 95% of clay cat litter products sold in the United States. When SMI began hearing "rumors" about clumping litter, they interviewed veterinarians, pet storeowners and cat owners, asking if they were aware of any health related problems that could be directly attributed to the use of clumping litter. SMI contracted with the National Animal Poison Control Center at the University of Illinois asking them to provide names and comments of any individuals that called regarding health problems that they associated with clumping litter. Whenever possible, these pet owners and their veterinarians were contacted. Autopsies were performed on animals purported to have died as a result of using clumping litter. In every case the autopsy revealed there was some other underlying cause of death, totally unrelated to clumping litter.

SMI even spoke to the holistic veterinary practitioner who first raised this litter issue and she was not able to provide a single piece of evidence linking clumping litter with sickness or death. Even the ASPCA has no health issue with clumping cat litter and they continue to recommend it.

Despite numerous consultations, interviews and tests, neither Clorox, SMI nor any of the veterinarians with whom we have spoken, have been able to find any scientific evidence linking the use of clumping litter with the sickness or death of any kitten or cat.