Sunday, October 2, 2011

Pets are not toys ...

Every year, thousands of pets are abandoned by their owners, leaving the RSPCA to deal with the consequences. Their aim, especially in the holiday season, is to force people to think more seriously before deciding to buy a pet. Hence this 'Pets aren't toys' campaign created by JWT Sydney, which shows pets in the guise of cast off toys, making the point that they can’t be so easily discarded.


The Print Ad titled Cat was done by JWT Sydney advertising agency for product: Animal Welfare (brand: RSPCA) in Australia. It was released in the Jan 2008.